ECOMMERCE STRATEGY & EXECUTION FOR PARENTING BRANDS

Good strategy is just the beginning.

From identifying opportunities to bringing improvements to life, I help founder-led brands build better ecommerce experiences and move their businesses forward.

LET'S TALK

HOW I CAN HELP

From finding your biggest opportunities to leading what happens next.

  • Find your biggest opportunities.
    Know where to focus first.

    A strategic review of your ecommerce experience designed to uncover what's working, what's getting in the way of growth, and where to focus next.

    What I review

    Customer Journey & Site Experience
    Merchandising & Product Discovery
    Product Detail & Conversion
    Cart, Checkout & Purchase Experience
    Retention & Customer Lifecycle
    Ecommerce Growth Strategy

    What you'll walk away with

    Prioritized Recommendations
    90-Day Growth Roadmap

    Ready to take the next step?

    Bring your recommendations to life with Shopify Optimization & Implementation support.

  • Turn opportunities into improvements.
    From ideas to implementation.

    Hands-on support to bring ecommerce improvements to life, from mapping out better customer experiences to building and refining your Shopify storefront.

    How I can help

    Homepage & PDP Redesigns
    Wireframing & Page Layouts
    Shopify Site Improvements
    Conversion-Focused Features
    Campaign & Landing Pages
    Implementation Planning & QA

    What you'll walk away with

    Thoughtful, Conversion-Focused Designs
    Implemented Shopify Improvements
    A Better Shopping Experience

  • Senior ecommerce leadership.
    Without the full-time hire.

    Ongoing strategic and hands-on support to help you prioritize opportunities, manage projects, and move your ecommerce business forward.

    How I can help

    Ecommerce Strategy & Prioritization
    Shopify Optimization & Site Improvements
    Merchandising & Conversion Optimization
    Product Launches & Campaign Execution
    Email Strategy & Management
    Ecommerce Performance & Growth Planning

    What you'll gain

    Experienced Ecommerce Leadership
    Hands-On Execution & Project Management
    Consistent Progress on Your Priorities

ABOUT RAISED BRANDS

A woman with long brown hair, wearing a white t-shirt and gray sweatpants, sitting comfortably on a light green armchair in a room with marble walls and a white wall in the background, smiling at the camera.

Hi! I'm Lauren :)

I've spent my career working inside DTC brands, where ecommerce never operates in a silo. My experience spans ecommerce strategy, merchandising, customer experience, operations and product management — giving me a cross-functional perspective on what drives growth.

Today, I bring that experience to founder-led parenting brands, combining senior ecommerce thinking with the perspective of a mom who understands the customer firsthand.

My approach combines big-picture strategy with hands-on execution, helping brands identify the right opportunities and bring meaningful improvements to life.

LET’S WORK TOGETHER

Let’s make your next move count.

Whether you're looking for clarity on where to focus, hands-on help improving your Shopify store, or experienced ecommerce leadership to move your business forward, I'd love to hear what you're working on.

Lauren Gruber
Founder, Raised Brands